Choosing a color for your brand is more than just aesthetics.
“Color is the first sensory touchpoint with a customer or client.’The first point of interaction is shaped by the color, and color is the most memorable sense,’ says Leslie Harrington, the executive director of The Color Association and a color consultant. ‘Before anything else they see color.”
Key points featured include:
- Color is contextual- you might buy bright orange shampoo, but you probably wouldn’t buy a car the same color
- Keep it real- customers will know if your choice is authentic
- Changing the color- Sometimes brands must change colors to show that they are staying with the times, but it’s not always the best idea to scrap your original color completely.
Read the full article at Inc.