With the recent developments in social media, it’s easier than ever for viewers to refer their friends to their favorite website. But, if you’re confused about when to use a “Like” button versus a “Share” button on your own website you aren’t alone, and Mashable is here to help.
1. Design for Both “Like” and “Share”
Rather than choose one or the other, sites that combine “Like” and “Share” into the user experience see the greatest level of success in terms of driving referral traffic, building relationships and learning more about their customers and visitors. Why? Not only do “Like” and “Share” have different strengths and different applications, they actually drive the most value when used in concert. Let’s drill into the specifics to illustrate.
Read the whole post at Mashable.